Pengaruh Green Marketing Mix terhadap Minat Beli Produk Love Beauty and Planet Di Jakarta
نویسندگان
چکیده
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Green Marketing Mix yang terdiri Product, Price, Place dan Promotion terhadap minat beli konsumen pada produk Love Beauty and Planet. Penelitian menggunakan desain Deskriptif. Pengambilan sampel dilakukan dengan metode Purposive sampling jumlah sebanyak 100 responden merupakan Planet di Jakarta. Data dikumpulkan menyebarkan kuesioner secara online (Google From). Analisis data digunakan Structural Equation Model (SEM) alat analisis yaitu SmartPLS. Hasil menunjukkan bahwa hanya Product Price mempengaruhi sedangkan tidak Dari hasil tersebut dapat disimpulkan Jakarta dipengaruhi oleh promosi tempat pendistribusian And
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ژورنال
عنوان ژورنال: Syntax Idea
سال: 2021
ISSN: ['2684-6853', '2684-883X']
DOI: https://doi.org/10.46799/syntax-idea.v3i7.1306